Rocky Mountain Wine & Food Festival

I began my work at the Rocky Mountain Wine & Food Festival as a Sales & Event Assistant, with the primary intention of working as a food exhibitor coordinator. Throughout my time at the company, my role shifted to be more marketing-focused, as I was promoted to the role of Event Coordinator.

The position primarily entailed:

Managing the Festival’s social media accounts (Facebook and Instagram) working to grow following and engagement, including planning and reporting
Scheduling and booking radio, out of home and digital advertising
Acting as media representative for the company – participating in radio and television interviews promoting the Festival
Website management (WordPress) and maintenance
Email marketing including writing, designing and scheduling through MailChimp
Exhibitor coordination (ensuring AHS health regulations were met, forms and fees submitted, acting as positive point of contact for exhibitors, etc.)
Sales and cold calling potential food exhibitors for the Festival
Managing, training and overseeing temporary staff